Sony 49W660E Full HD HDR Internet LED Television 49inch (2018 Model)

Be online instantly with one button YouTube

Go straight to YouTube™ and enjoy all your favourite videos. We have made YouTube™ faster than ever on this internet ready TV and included a YouTube™ button on the remote control for easy browsing.

High Dynamic Range for lifelike pictures

With High Dynamic Range (HDR), detail lost in the darkest and brightest areas of a picture are preserved, giving a much more dynamic look. See the textures in the shining metal wing of the airplane and the reflections of sunlight on the fuselage.

More clarity, more detail with Full HD

Experience the exquisite detail, contrast and texture of Full HD 1080p. With an image resolution of 1920 x 1080 pixels, Full HD provides five times more detail than a standard definition picture. Everything you watch is sharper, more defined and more real with minimal noise and maximum impact.

Rediscover every detail with X-Reality™ PRO

X-Reality™ PRO picture processing upscales every pixel for exceptional picture clarity. As frames are analysed, each scene is matched with our special image database to refine images and reduce noise – for a picture with incredible realism. The difference is clear with supremely lifelike detail, whatever you’re watching.

X-Protection PRO: Designed for the toughest conditions

X-Protection PRO safeguards your TV in four ways. Firstly, with no ventilation holes, harmful dust stays out. Secondly, a primary capacitor keeps your TV stable, even during sudden electrical power surges. Thirdly, an anti-humidity coating on wiring prevents short circuits caused by high moisture. And finally, with a lightning protector, your TV is safeguarded against lightning strikes of up to 9000V.

Made to listen: ClearAudio+

Make your listening as lifelike as your viewing. ClearAudio+ fine tunes TV sound for an immersive experience that seems to surround you. Hear music, dialogue and surround effects with greater clarity and separation, whatever you’re watching.

Cable management

Keep wires out of sight. All of your cables can be neatly arranged across the back of the TV and channelled into the stand, so everything looks tidy.

Cable-free front

Hide all your cables from set-top boxes or Blu-ray players within the unique stand.

Narrow aluminum look frame

The narrow frame helps the TV look slim and attractive, focusing the eye on the screen for maximum entertainment. Its aluminium effect finish gives a premium look to the TV, whether on or off.

DSEE restores detail to your digital music

Low-resolution Internet video, catch-up TV and other heavily compressed audio files don’t always sound so great. A large amount of information gets thrown away when digital audio is compressed. With Digital Sound Enhancement Engine (DSEE) technology, lost frequency components (especially high frequencies) are restored for natural sound with a more spacious feel.

Clear Phase for smooth, balanced frequencies

BRAVIA™ uses a powerful computer model to analyse and compensate for inaccuracies in speaker response. It does this by ‘sampling’ the speaker frequency with higher precision. This information is fed back to cancel out any peaks or dips in the speaker’s natural response – resulting in pure, natural audio with smooth, even reproduction of all frequencies.

Motionflow™ XR keeps the action smooth

Enjoy smooth and sharp details even in fast-moving sequences with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.

Great entertainment wirelessly with built-in Wi-Fi

Link up easily to your home network. With built-in Wi-Fi, you’re free to go online and browse movies, enjoy video channels like YouTube™ and access services such as on-demand TV. Best of all, you can stream entertainment from your wireless home network and the Internet without the clutter of cables.

Your smartphone on the big screen

Screen mirroring lets you enjoy content and apps from your smartphone on your Sony TV. Supersize all your memories and enjoy them on the big screen with family and friends.

Cinematic S-Force Front Surround

Enjoy an immersive soundstage that pulls you into the heart of the action. S-Force Front Surround mimics the way the brain correlates sound sources to create proper volume, time lag, and sound wave spectrum – using only left and right speaker channels. By naturally emulating three-dimensional sound fields, you’ll enjoy rich, high-fidelity audio across a wider listening area.

Super multi-format USB play

Enjoy your favourite digital content from any USB stick. Play music, video clips and view photo collections all through your TV with super multi-format USB play. Supporting a wide range of codecs, you can experience ultimate format versatility, simply plug in and you’re ready to go.