American Crew New Crew Matte Clay 85g (Pack of 1)

American Crew's Matte Clay is the ultimate clay hair product for achieving high hold with a medium shine. This concentrated styling formula gives you the power to shape and manipulate your hair into any style. Infused with natural extracts and beeswax, it provides a touchable texture while maintaining a strong, pliable hold. Ideal for short styles, Matte Clay is also perfect for those who prefer a subtle, natural fragrance. Whether you're active in sports or tend to perspire heavily, this clay hair product ensures your style stays intact throughout the day.

Texture & Definition

This styling clay has been crafted to add texture and definition to your hair, enabling structured styles with a natural, lived-in appearance.


Matte Finish

Designed to remove unwanted shine, the finish is low-lustre and helps maintain a modern, understated look throughout the day.


Workable Hold

The formula delivers a hold that feels firm yet flexible, letting you style and reshape without stiffness or rigidity.


Easy to Remove

When it’s time to reset your style, this clay rinses out smoothly and leaves no heavy residue, making your grooming routine simpler.


Versatile Hair Length

Ideal for shorter to medium hair lengths, the product adapts to a range of styles—from casual tousled looks to more polished finishes—making it a reliable everyday option.