American Crew New Crew Whip 85g (Pack of 1)

An airy, weightless whipped formulation that provides subtle texture and control for a natural, effortless look. This unique styling whip readily absorbs into hair - providing definition and separation without adding weight or stickiness - to deliver a light, pliable hold and natural shine for healthy looking hair.

Airy Whipped Formulation

This styling product features a mousse-like whipped texture that allows for even application across hair without adding weight or bulk.


Light, Pliable Hold

It provides a gentle level of hold that supports style formation while remaining flexible enough to restyle throughout the day.


Natural Shine Finish

By delivering a subtle sheen rather than a stiff gloss, the formulation promotes hair that looks healthy, well-groomed and naturally styled.


Definition and Separation

The product helps define individual strands and provide separation so that your styled look appears textured and intentionally crafted rather than flat.


Flexible Usage for Different Hair Types

Suitable across a range of hair textures—from fine to coarse—and ideal for medium to longer hair lengths, allowing versatility in achieving both casual and refined styles.