LG
LG 77inch AI B5 4K OLED Smart Television (2025 Model) – OLED77B56LA.AFU
Screen Size: 77 in
- LG 4K SELFLIT OLED evo true brilliance in clarity of content.
- Perfect Color ( 100% colour fidelity ) Eye Comfort Display
- Ultra Slim Design for elevated immersion and interiors.
- α8 AI Processor Gen2 with AI Super Upscaling 4K and Personalized Picture & Sound Wizard.
- webOS with AI Magic Remote enables AI Serch, AI Chatbot, AI Concierge, while the webOS Re:New Program upgrades every year for 5 years.
- Incredible movies and gaming enhanced by Dolby Atmos and Dolby Vision, VRR120 Hz, G-Sync, and Freesync.
Inclusive of VAT
Key Information
- Color: Black
- OS: webOS TV
- The size of the screen measured diagonallyScreen Size: 77 in
- It is a type of display technology that makes it possible to reach dark black levels from ultra-thin screens while, at the same time, making TVs more efficient and eco-friendlyType: OLED
- The total number of pixels on the screen, more pixels results in a sharper imageResolution: 3840 x 2160
- Series: B5
- Standard for connecting high-definition video devices like Blu-Ray players, gaming consoles & set top boxesHDMI: 4
- Plug & play USB devices like pen drives, portable hard disks etc. to directly play movies, songs & photos on your TVUSB Slots: 2
- Dimensions (W x H x D) with Stand: 1719 x 1057 x 319 mm
Details
Experience the LG 77‑inch AI B5 4K OLED Smart TV featuring self‑lit pixel technology, AI‑driven image and sound optimization, smooth motion, Dolby Vision & Atmos support, plus a smart platform with voice control and gaming-friendly features.
The smarter and faster alpha 8 AI Processor Gen2 from a decade of innovation
Our processor’s AI engine is capable of recognizing content by genre. Based on this information, it provides the most optimal picture quality settings to deliver better depth and detail.
Perfect Black even in bright or dark spaces
Perfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it’s bright or dark around you.
Perfect Color
100% Color Volume and 100% Color Fidelity certified. Enjoy accurate, vibrant colors even in sunlight or dark environments.
AI Picture Pro brings every frame to life
AI Super Upscaling and OLED Dynamic Tone Mapping analyze each frame’s elements to enhance resolution, brightness, depth, and clarity.
Complete your AI experience with AI Magic Remote featuring a dedicated AI button
Control your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.
AI Voice ID
LG AI Voice ID recognizes each user’s unique voice signature and offers personalized recommendations the moment you speak.
AI Search
Ask your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.
AI Chatbot
Interact with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.
AI Concierge
One short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.
AI Picture Wizard
Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.
AI Sound Wizard
Choose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.
New upgrade every year for 5 years with award-winning webOS Re:New Program
Get the benefits from the latest features and software with annual upgrades. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.
Home Hub, the all-in-one platform for your smart home
Seamlessly manage various LG home appliances, alongside your Google Home devices and more. Experience the ultimate convenience of controlling your whole home through a single, intuitive dashboard.
Slim Design
Add a modern touch with a sleek design that blends into your space gracefully.
Maximize the fun, use multiple screens with Multi View
Make the most of your TV with Multi View. Mirror your devices through Google Cast and AirPlay. Split your screen into two separate views for seamless multi-screen entertainment.
Stream a variety of content. Free.
LG’s exclusive streaming service, LG Channels, puts a wide selection of live and on-demand channels at your fingertips for free. LG’s exclusive streaming service, LG Channels, puts a wide selection of live and on-demand channels at your fingertips for free.
Cost-free. Contract-free. Cable-free.
All you need to do is tune in and start watching without worrying about hidden costs or installing a set-top box.
Gaming Portal turns your TV into the ultimate gaming hub
Play thousands of games directly on your LG TV with access to GeForce NOW, Amazon Luna, Blacknut, Boosteroid app! Enjoy a wide variety of gaming experiences- from AAA titles with gamepad to casual games playable with your remote.
Ultimate Gameplay
Experience peak gaming with G-Sync compatibility, 0.1ms Pixel Response Time, and AMD FreeSync Premium. Get your game on without lag or motion blur.
Best OLED TV for Movies
Watch movies come to life in your home cinema through FILMMAKER MODE with Ambient Light Compensation that adjusts to environmental lighting for picture quality that meets top filmmaker standards.
Dolby Vision & Ambient FILMMAKER MODE
Experience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.
Dolby Atmos
Let lifelike surround sound move all around you, making you feel like you’re in the center of all the action.
