LG UHD TV UR78 55'' 4K Smart TV, 2023

LG UHD TV UR78 55'' 4K Smart TV, 2023

Reveal the Last Detail

LG UHD TV with HDR10 Pro brings optimized brightness levels for vivid color and remarkable detail.

α5 AI Processor 4K Gen6
Boost your viewing experience

α5 AI Processor 4K Gen6 enhances the LG UHD TV to provide you with an immersive experience.

Redefine Scale of 4K

Watch non-4K content in 4K on big UHD screens to enjoy clarity and precision in every moment.

See UHD TV on a Whole New Scale

Experience your favorite content up-close with an ultra-big 4K UHD TV.

The Perfect Fit for Full Sound

Pair up all you love to watch with crystal-clear sound—the way it was meant to be heard.

WOW Interface
Diversified Settings

When connected with an LG TV, your Sound Bar automatically switches to Sound Bar sound mode. Plus, enjoy 3 additional modes for the best sound experience.

webOS 23 new Home
Tailored to Your Liking

From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolved around you.

My Profile

Get tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you.

Quick Card

Create dedicated cards for your favorite apps and services. Arrange them how you like, switch them up, and jump quickly into your content.

AI Concierge

Get recommendations for new things to watch based on your voice search history.

Smart Assistant & Connectivity

LG UHD TV takes convenience to a new level with support for Apple AirPlay, HomeKit, and Matter. Conveniently monitor connected appliances, check information almost instantly with your voice.

Cinema-Like Immersion at Home

Watch in 4K and enjoy a viewing experience like the ones in the cinema.

Entertainment
Endless Content On Demand

Easily enjoy content from the biggest streaming platforms directly on LG UHD TV.

AAA Gaming Begins Here

Transform your experience with fast, smooth gaming and feel like you're truly immersed in the game.

Game Optimizer & Dashboard

Find all the settings you need for optimal gameplay in one place. Game Dashboard allows you to change the current game genre settings quickly.

Sustainability
Greener for Better

LG UHD TV's redesigned packaging uses single color printing and a recyclable box.