American Crew New Crew Forming Cream 50g (Pack of 1)

Medium hold with medium shine Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products.

Medium Hold & Shine

This product offers a balanced level of hold and shine that supports both structured and relaxed styles, making it suitable for a variety of grooming preferences.


Water-Based Formula

Formulated to rinse out cleanly, the cream avoids heavy buildup, making it easier to wash out and maintain hair health over time.


Texturising & Thickening Effect

By incorporating conditioning agents, the styling cream helps hair appear fuller and more textured, providing an enhanced appearance even with subtle application.


Flexible Styling on Damp or Dry Hair

Whether applied to towel-dried hair or dry hair, this cream adapts to your routine, allowing for styling versatility throughout the day.


Pliable Finish Without Stiffness

While offering control, the cream maintains a flexible feel, enabling you to restyle or adjust your look without the hair becoming stiff or locked in.